Topic Clusters
Cluster: Mascot Content & Humor
- The Perch Highlights — animated male & female cardinals in a podcast parody roasting birdwatchers and bad seed.
- Songbird Street Interviews — sparrows, goldfinches, blue jays answering sarcastic “interview” questions.
- Episodic memes featuring “backyard bird drama.”
- Squirrel and robin “guest stars” in animated skits.
Cluster: Backyard Relatability
- Nothing Beats a Backyard Feed — Jet2 jingle parody with feeder fails and bloopers.
- Squirrel-proof feeder struggles and funny fails.
- Short clips of cardinals and chickadees actually enjoying blends.
- User-submitted bird videos tied to contests and polls.
Cluster: Educational & Conservation
- How to attract specific birds (cardinals, finches, woodpeckers).
- Seasonal feeding guides: winter survival, spring migration.
- “Did you know?” bird nutrition and conservation tips.
- Local wildlife spotlights and backyard habitat building.
Cluster: Family & DIY Engagement
- Kid-friendly DIY feeder projects (pinecones, recycled bottles).
- “Weekend bird projects” for families.
- Birdwatching games/checklists to engage children.
- Coloring pages or printable activity sheets.
Cluster: Lifestyle & Community
- Coffee-with-birds morning rituals (Margaret persona).
- Backyard birdwatching as a family activity (David persona).
- Stories from Audubon Society or local bird clubs.
- Neighbor spotlights: backyard sanctuaries and gardens.
Cluster: Product & Brand Connection
- Highlight premium blends with real backyard footage.
- Eco-friendly packaging and sustainable sourcing.
- Behind-the-scenes: how Cardinal’s Choice makes seed blends.
- Merchandise tie-ins (feeders, mugs, shirts with cardinal mascots).